ReCreate - Managing Creativity for Creative Professionals
Duration 3 days
Objectives
For those working in the creative professions, the need to be powerfully creative is right at the core of your professional activity, and a daily reality.
This is why we have developed this 3-day, highly-interactive workshop, for those whose job it is to manage a creative process, for example in a design or interactive agency, or as part of an in-house design team.
This workshop teaches you how to be an effective, confident creative manager and how to maintain job satisfaction managing creative people. At the workshop you will learn:
- what the role of a creative manager actually is
- if you are a good fit for the role
- how to perform well in the role
- what your own strengths & weaknesses are as a manager
- how to manage and motivate creative individuals & teams
- how to recruit and retain suitable creative talent
- how to guide and nurture creative careers
And also very importantly, you'll be guided from releasing your previous hands-on creative role to acquiring the leadership skills you''ll need to be a really effective creative manager. Requirements
This course is intended for anyone working within the creative industries who has to manage the creative process and talent that drives it.
Course Outline
Introduction
• About Management and Creativity
• Understanding the Creative scenario
• A look at the roles within the Studio
• Relationships with other departments
Your Role in Depth
• Your Path to becoming a Creative Manager
• Changing from Creative to Creative Manager
• Being aware of your own strengths and weaknesses
• 5 Signs of an ineffective Creative Manager
• 5 Signs of an effective Creative Manager
• Setting up your Creative Team
Being an Effective Manager and Leader
• What every good manager does
• Exploding the 'Myths of good management'
• A look at Styles of Management
• Identifying your management style
• Understanding your team and how they think
• Motivating your team
• Performance and Pay
• Managing Difficult Behaviour
• Managing Conflict
• Managing friends and former peers
• Conducting Appraisals
• Managing your own Manager
Presenting to Clients
• Define your desired Outcome
• Understand and Manage your Client
• Identifying Client Expectations
• Preparing Effectively
• Managing Nerves
• Defining your Solution Rationale
• Using Body Language and Dress
The Creative Process
• What is the creative process?
• Optimising the process
• Separating Creativity from Production
• Overcoming Creative Blocks
• Handling Deadline Pressure
Keeping the Creative Juices Flowing
• How to have lots of ideas
• Techniques for generating Ideas
• Why limits can promote creativity
• Using pressure positively
• Working within time limits
• Creative Stimulation and Staying Fresh
Wrap-Up
• Summary
• Measuring Success on the Course
• Closing questions
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