Course price £1000 + VAT

Please ask for pricing for one-to-one tuition.

Refreshments and sandwiches or Bistro lunch are provided on all courses. Please advise in advance of special dietary requirements.

ReCreate - A Workshop for Creative Professionals



Duration 2 days

Objectives

As a creative professional, you will be no stranger to the daily challenge of coming up with fresh and vibrant ideas, designs or concepts that are innovative and relevant, yet always delivered within tight timescales for often very demanding clients.

You wouldn’t have it any other way!

You know that creativity is the raw fuel that drives you and your work. The way in which you nurture, develop and harness your creative energy defines how powerful your ‘engine’ is.

Yet creative blocks, lack of inspiration, pressure, client handling issues and job stress can all severely impact the way in which you are able to deliver the high quality creative solutions that satisfy both you and your clients.

Keeping your creativity flowing, vibrant, fresh and productive can make all the difference between winning and losing your next pitch.

These problems can affect all creative professionals, from freelancers to senior creatives in the biggest and best agencies in the land.

So how do you keep at your creative peak? This is where our new workshop, specially developed for the creative industry, comes in. Because we know that your creativity is a renewable form of energy!

Requirements
The only requirement for this course is that you wish to invest in your own creativity to get more job satisfaction and to enable you to do your job better!


Course Outline


Overview - a look at the Creative Process
• What do we mean by creativity?
• Do we need a process in any case?
• Self-expression vs client need
• It's good, but is it Art?
• Being totally Original

Overcoming Creative Blocks
• Handling Pressure and Stress
• Finding and Managing inspiration
• Staying Motivated
• Using Empathy
• Using deadlines to your advantage
• Using other peoples ideas - is it a sin?

Aids to Creativity
• The role of Music
• Ambience
• Mentoring
• Meditation
• Balancing right and left Brain activities
• Collaboration

Creativity in 'non' creative tasks
• Creative, or lateral thinking in problem solving
• Reacting creatively to problems

Client Handling Issues
• Handling clients who have done an evening class in design…
• Understanding how clients see creativity
• Explaining your creativity to non-creatives
• Pleasing clients - must this be the death of creativity?
• Managing the creative contract

Working with Limited Materials or Media
• Limited materials - threat or opportunity?

Working with Limited Budgets
• How budgetary restrictions impact creativity
• How to manage these impacts
• Using restrictions creatively!

Working with Tight Deadlines
• Avoid choking on a deadline

Working Hard or Smart?
• What do we mean by working smart
• Does this mean we don’t need to work hard
• Does hard work guarantee a result

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