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Acunity's People-Centred Training approach works well for Red Dezign
The opportunity Harmeet Sembi, former head designer for Bradford-based Red Dezign, recognised that as a small, busy team with a growing portfolio of clients, it was essential that any course properly met Harmeet's needs. “I was a bit sceptical because I thought it might be like going back to school,” he says. “However, it wasn't like that at all. The Acunity trainer, Simon Atherley was excellent - he helped me to identify my needs and my potential uses of Illustrator, so it was very practical and tailored to the needs of the individual. I've kept in contact with him since the course and he has given me fantastic support.” The Outcome For Harmeet, the course has not only improved his practical skills but also increased his confidence: “I feel like a better designer now that I know my way around Illustrator. I'm more productive and there's not much I can't do in relation to print. I really feel I've mastered it.” The Acunity Approach Acunity's tailored approach suited Red Dezign well. “When we were first approached to provide the Photoshop Illustrator training to Red Dezign, we went out to their studio to meet the team. This enabled us to find out exactly what they were working on, the sort of clients they have and the type of products they wanted to offer. We adapted the course to enable Red Dezign to produce the kind of intricate, complex eastern designs that some of their clients were looking for,” says Simon Atherley, MD. “Training Red Dezign has been a pleasure because they are very keen to learn and absorb new knowledge, skills and techniques.” Acunity and nti West Yorkshire Acunity delivered around 30 learning outcomes under Phase 1 of the WDP. “We find the NTI's strategic approach to workforce development in the Digital and Creative Industries fits really well with our highly personalised and tactical delivery,” says Simon Atherley . “What makes the partnership effective is the very practical approach that the NTI have taken towards implementation, and the recognition that private suppliers such as Acunity have a key role to play. The partnership we have with the NTI is, we believe, exactly what is needed if West Yorkshire is to seriously compete on a national and even international stage.”
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